A simple seo guide for artists and makers

Start with the basics

SEO simply helps people find your work. You don’t need complicated tools or advanced tactics. Focus on clarity, structure and genuinely useful content.

Write clearly for real people

Use simple language: avoid jargon and unnecessary complexity.
Answer real questions: think about what someone would type into Google when looking for your work.
Keep your sentences short: clear writing helps both readers and search engines.

Structure your pages properly

Use headings: they help people scan and help Google understand your content.
Keep one topic per page: don’t try to cram everything into one place.
Break up long text: short paragraphs feel easier to read.

Help search engines understand your images

Images are a big part of creative websites.

Add descriptive filenames: “blue-ceramic-bowl.jpg” is better than “IMG_2043.jpg”.
Write meaningful alt text: describe what the image shows or why it’s there.
Use good image sizes: large enough to look good, small enough to load fast.

Keep your site tidy and fast

SEO improves when your website feels trustworthy and easy to use.

Optimise image sizes
Remove unused plugins
Avoid heavy visual effects
Use fast hosting
Make sure your site works well on mobile

A fast website improves user experience, which improves search performance.

Create helpful content regularly

You don’t need to publish constantly. You just need to publish things that help your audience.

Ideas you can write about:

• How you work
• Behind-the-scenes processes
• Simple advice for clients
• Answers to common questions
• Opinions on tools or trends in your field

Helpful content builds trust and gives you more chances to show up in search.

Link between your own pages

Internal links help visitors explore your site and help Google understand how your content connects.

Examples:

• Linking from services to your portfolio
• Linking from a project to your process page
• Linking from a blog post to a related guide

Small links make your website feel intentional and better organised.

Keep improving over time

SEO is not a one-time task. Revisit your pages every few months, update anything that feels unclear and keep things tidy. Consistency matters more than perfection.